About the Media
The award-winning British Airways High Life is the highly acclaimed premium lifestyle magazine for all British Airways passengers. Stunning pictures set the scene, glittering prose draws you in, insider tips and hilarious anecdotes grab you and refuse to let go.
WHAT THEY DO
Published monthly, High Life appears on every seat, on every flight, of British Airways.
It offers sophisticated, dynamic journalism and wide-reaching advertising possibilities, it is a one-stop shop for travel advice, packed with insider information.
High Life delivers to two key captive audiences: upmarket leisure travellers and business passengers, reaching an audience of 3.3 million passengers every month. Its readers are typically time poor and cash rich, so have little time to consume media day-to-day. High Life captures them at a time when their attention is guaranteed.
HISTORY OF HIGH LIFE
High Life has been an essential part of the British Airways brand experience since its launch in 1973. It has set the standard for the in-flight reading experience, offering inspiration to travellers for their next trip, be it beach, jungle, family, adventure, self-improvement or something entirely new.
Most importantly, in High Life, quality is key. However long your flight, one hour to twelve, High Life is guaranteed to keep you both occupied and entertained.